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adidas uses creativity to find social media chief

Updated: June 23, 2010, 12:15 PM ET
By Lynn Hoppes

Using an unusual approach, adidas Golf is looking for a new social media catalyst. So the company created a globetrotting adventure, called Wear in the World for two finalists to travel to nine countries on three continents over 50 days. They begin their adventure this week at adidas' global headquarters in Germany and the winner will get the job.

The two finalists -- Wisconsin's Steve Olsen and Oregon's Chris Dukeminier -- will compete through a series of challenges and will be ...

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