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Former NFLer JJ Birden sells chocolate

Originally Published: June 23, 2010
By Wendell Maxey | Special to Page 2

LAKE OSWEGO, Ore. -- When JJ Birden retired from the NFL in 1996, he knew he'd go into business for himself now that his playing days were over.

Birden just didn't imagine he would be selling chocolate.

"I never thought I would be doing this -- not in a million years," said Birden, who was a wide receiver with Kansas City and Atlanta. "I never thought I would play nine years in the NFL and then become a healthy chocolate businessman."

Today, Birden, 45, is an executive ...

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