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Former receiver JJ Birden shows his sweeter side

Updated: June 23, 2010, 3:51 PM ET
By Wendell Maxey

LAKE OSWEGO, Ore. -- When JJ Birden retired from the NFL in 1996, he always knew he'd go into business for himself after his playing days were over.

Birden just didn't imagine he would be selling chocolate.

"I never thought I would be doing this -- not in a million years. I never thought I would play nine years in the NFL and then become a healthy chocolate businessman," said Birden, who was a wide receiver with Kansas City and Atlanta.

Today, Birden, 45, is an executive ...

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