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Shoe sponsor switches

BMX shoe company sponsor drama reaches all-time high.

Updated: June 25, 2010, 1:27 PM ET
By Brian Tunney

It's been a hectic couple days in the BMX shoe sponsor game. Last week, Dakota Roche left longtime sponsor Lotek for Vans, and spoke at length about the switch in Shred or Die's Free Lunch series, which can be viewed here. In the video, Dakota is quoted as saying, "To be honest, my shoe on Lotek wasn't exactly my design. It was someone else's; they had quit BMX. I ended up just taking over their shoe. It wasn't like I sat there and designed a shoe for a couple of months, it came out ...

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