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'Hocus Pocus' instrumental in Nike ad

Originally Published: July 3, 2010
By Page 2

One of the biggest stars of the World Cup hasn't been a player, but a commercial. Nike's much-ballyhooed "Write the Future" ad, playing throughout the tournament, was directed by Alejandro Inarritu (Babel, 21 Grams).

The official three-minute-long version on YouTube uploaded by Nike now has nearly 18 million views.

The commercial's soundtrack is perhaps the driving force, impossible to shake. It seems like the perfect fit for the spot, a composition made to order. ...

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