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Five fighters who branded themselves

Updated: July 8, 2010, 11:15 AM ET
By Jake Rossen

The irony of Fedor Emelianenko's longtime (and now rapidly dissolving) contract controversies -- huge salaries, promoter concessions, renegotiating -- is that his status as a box office attraction never really warranted it.

When Emelianenko was given the broadest possible platform to perform in a November 2009 CBS fight with Brett Rogers, it became only the eighth most-viewed MMA fight in North America. When M-1 stuck a hose in Affliction's money tank and siphoned millions, ...

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