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How to get the NFL back in the news

Originally Published: July 8, 2010
By DJ Gallo | Page 2

Football is getting crushed in the news cycle right now. The LeBron sweepstakes, the non-LeBron sweepstakes, baseball, soccer, tennis. Tennis has been in the news more than football. TENNIS!

Something must be done. Roger Goodell and his college football brethren must not cede early summer headlines to other sports. And here are five steps they can take to make that happen.

1. Embrace negative headlines: Football players are going to get in trouble. There are more ...

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