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Hickory golf clubs back in vogue

Originally Published: July 11, 2010
By Harold Gutmann | Special to Page 2

As a brand management consultant, Matt Dodds is all about marketing products that are newer, bigger, faster, longer. Better.

But when Dodds goes to the golf course, he takes the opposite approach.

"When I pick up my club now, I can smell it. It's of the earth, it's iron, it's wood, it's leather, it's been crafted." the resident of Burlington, Vt., said. "I've been the guy buying a new driver every three years. I'm off that wagon now, which is kind of nice."

Dodds ...

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