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Golfers celebrate wooden clubs with tourney

Updated: July 11, 2010, 9:57 AM ET
By Harold Gutmann

As a brand management consultant, Matt Dodds is all about marketing products that are newer, bigger, faster, longer. Better.

But when Dodds goes to the golf course, he takes the opposite approach.

"When I pick up my club now, I can smell it. It's of the earth, it's iron, it's wood, it's leather, it's been crafted." the resident of Burlington, Vt., said. "I've been the guy buying a new driver every three years. I'm off that wagon now, which is kind of nice."

Dodds ...

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