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Billabong set to purchase RVCA

Billabong reaches a "conditional agreement" to purchase RVCA.

Updated: July 12, 2010, 10:55 AM ET
By Jake Howard

Announced on June 11, 2010, Billabong has reached a conditional agreement to purchase RVCA. Based in Costa Mesa, Calif., RVCA has been very successful in cultivating a devoted following of surfers, skaters, musicians, artists and even an MMA fighter in Hawaii's BJ Penn in recent years, essentially becoming the "Youth Against Establishment" brand after Volcom joined the rank and file on the New York Stock Exchange.

"RVCA has done an incredible job to date in terms of building ...

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