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The big secret

ICAST vendors think outside the box to protect their newest innovations

Updated: July 14, 2010, 6:39 PM ET
By Joel Shangle | ESPNOutdoors.com

LAS VEGAS — The guard standing outside the door of the New Product Showcase at the 2010 ICAST convention in Las Vegas wasn't wearing a gun, but, with the badge and uniform, cross-armed, "Make my day, punk" stance and lumberjack build, he didn't need one.

As fishing media from around the country waited for the unveiling of the sexy new products for the next year, Deputy Dawg's glare made itself perfectly clear: There will be no secrets revealed here.

PHOTO GALLERY

Day ...

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