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P&G becomes global Olympic sponsor

Updated: July 28, 2010, 6:19 PM ET
Associated Press

LONDON -- Procter & Gamble, the U.S.-based consumer products giant, signed on Wednesday as a global Olympic sponsor through 2020 in the second, 10-year, multimillion-dollar marketing deal this month for the International Olympic Committee.

P&G becomes the 11th worldwide sponsor of the 2012 London Olympics, matching the number from the 2008 Beijing Games and giving the IOC another financial boost in a tough economic climate.

Financial terms weren't disclosed, but the deal is believed ...

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