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McLaren's Dennis tunes NASCAR pitch

Updated: July 29, 2010, 8:02 PM ET
By Ed Hinton

Having a few days earlier spoken to a reception at the Houses of Parliament on the state of the British economy, McLaren executive chairman Ron Dennis was speaking with a gaggle of NASCAR reporters in heartland Indiana.

He was touting electronic wares he wants to sell to Cup teams. Considering the unimaginable sophistication of the systems I knew he could offer, I couldn't resist one mischievous little interjection.

"They don't need launch control," I said to him.

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