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Commercial capitalizes on long Wimbledon match

Updated: July 30, 2010, 9:56 AM ET
By Maria Burns Ortiz

The average viewer tuning in to John Isner and Nicolas Mahut's epic 11-hour Wimbledon match probably thought, "This is historic." Followed by something along the lines of, "Is this ever going to end?"

Of course, that kind of thinking is what separates the Don Drapers of the world from the rest of us. Where we see athletes on the verge of exhaustion, they see an opportunity for sexual innuendo and advertising gold.

Though the most influential man of 2009 may be fictional, ...

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