Pac-10 commish Larry Scott looks to crush rivals

Updated: July 30, 2010, 2:05 PM ET
By Jim Caple

Pac-10 commissioner Larry Scott held a conference media day in New York City this week in which he skillfully generated a lot of national buzz focused on how the conference is supposedly stodgy and irrelevant beyond the West Coast while he also bragged about how his genius would change all this. Because, after all, who has ever heard of USC football or Arizona and UCLA basketball or the University of Nike outside of the Pacific Time Zone? That's why Scott shrewdly expanded to the glamour that ...

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