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ESPN Primer: UFC 117

Updated: August 6, 2010, 10:09 PM ET
By Jake Rossen

Dana White was the best car salesman on the lot. Until Chael Sonnen came along.

White used his enthusiasm, a powerlifting hobby and a razor-run head to transform himself into perhaps the most effective and polished show barker in the history of prizefighting. You can argue Don King did it better, but he was more cartoon than man. White, with his million-plus Twitter followers, has cultivated the persona of the promoter-next-door. He'll shake your hand, give you tickets and tell you ...

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