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Kanye West, LeBron James follow same playbook

Updated: August 7, 2010, 4:12 AM ET
By Ryan Corazza

Kanye West joined Twitter last week.

One day before, on July 27, the rapper-producer visited the offices of Facebook in Palo Alto, Calif. Standing on a table in front of employees, donning a fresh suit, West debuted new material from his forthcoming album -- due out in September. West also stopped by Twitter's offices for a similar show-and-tell.

The eccentric artist only premiered some a cappella raps void of backing musical tracks, but a few in the room recorded ...

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