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'Brunch' looks at the silly NFL microchip idea

Updated: August 8, 2010, 11:08 AM ET
By Jerry Greene

Technology, what's it good for?

The NFL is thinking about selling its soul to Cairos Technologies, the German company that's been trying to sell its "smart ball" to the other football (i.e. soccer). It's a computer chip-in-ball plus a magnetic field around the football field that allows the ball to know where it is at any moment and pass that information to the referee by a phone-watch on his wrist.

Ref: "Hello, who is this?"

"The ball."

Ref: ...

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