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Top sports programs of the week

Updated: August 16, 2010, 12:31 PM ET

Here are the most watched sports TV programs for the previous week, according to The Nielsen Co.:

Top Sports Telecasts from Aug. 2-8, 2010

Network Date Start time Program Viewers

NBCAug. 88:10 p.m.NFL preseason: Bengals-Cowboys11,437,974 ESPNAug. 81 p.m.NASCAR Sprint Cup Heluva Good! Sour Cream Dips at the Glen4,931,881 ESPNAug. 88 p.m.Sunday Night Baseball: Yankees-Red Sox3,486,187 NBCAug. 87 p.m.NBC Sports Special: John Madden3,440,580 FoxAug. 74:07 p.m.Saturday Baseball: ...

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