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In God's Hands launches

Updated: August 12, 2010, 6:31 PM ET
ESPN Action Sports

Lauren Lusk, wife of fallen motocross hero Jeremy Lusk who died on February 10, 2009 after a crash from head injuries, has launched In Gods Hands, a faith-based clothing company that honors Jeremy and promotes inspiration. Lusk got involved with the La Jolla Group (Metal Mulisha, Lost, O'Neill) by making t-shirts honoring her husband's memory and it sparked an idea for an entire brand.

"Toby Bost, the CEO of La Jolla Group approached me with the opportunity like, 'Why don't you ...

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