In God's Hands launches
Lauren Lusk, wife of fallen motocross hero Jeremy Lusk who died on February 10, 2009 after a crash from head injuries, has launched In Gods Hands, a faith-based clothing company that honors Jeremy and promotes inspiration. Lusk got involved with the La Jolla Group (Metal Mulisha, Lost, O'Neill) by making t-shirts honoring her husband's memory and it sparked an idea for an entire brand.
"Toby Bost, the CEO of La Jolla Group approached me with the opportunity like, 'Why don't you ...
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