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Fan Appz targets fan connections

Updated: August 27, 2010, 1:58 AM ET
By Ryan Corazza | Special to ESPN.com

Online followings for teams, athletes and leagues continue to grow by the minute.

And we're increasingly seeing sports properties taking their massive Facebook and Twitter followings and putting them to business use.

Fan Appz is one company making it easier for sports brands to ramp up engagement -- and, in turn, business pursuits -- in the social media realm.

The platform, which launched about a year ago, said CEO Jon Siegal, announced on Tuesday that it had surpassed ...

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