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Plenty of reasons to watch World Championship

Updated: August 26, 2010, 11:49 AM ET
By Vincent Thomas

We often hear that the FIBA World Championship is more important than the Olympics to most countries. It's the basketball equivalent of FIFA's World Cup. The problem is that nobody buys that in the U.S., where the world championships are much less significant than the Olympics. That's just how we do it in America, where we also refuse to embrace Nutella or the metric system.

So, chances are you might not know that the world championships will begin this weekend. ...

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