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'Changing Lanes' looks at diversifying NASCAR

Updated: September 1, 2010, 9:56 AM ET
By Kelley Carter

A few years back, Max Siegel was the man to go to when it came to all things gospel music.

Now? He's all about diversifying NASCAR, and it's not exactly as far off the mark as you might imagine. Siegel ultimately became a high-powered music executive, but his roots are in sports law. The first firm he worked for represented the Seattle Mariners and sports radio stations, and at one point he was lawyer to Tony Gwynn of the San Diego Padres and Reggie White of the Green Bay Packers.

White, ...

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