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Welcome to 'Brocktober'-fest

Updated: September 22, 2010, 11:18 AM ET
By Jake Rossen

At the grocery store? Pick up the latest issue of the UFC's branded magazine, featuring Brock Lesnar on the cover. At home in front of the television? Tune in to "UFC Unleashed" for Lesnar's career highlights. Want to see him get agitated at a camera crew? "UFC Primetime" airs weekly beginning Oct. 6.

You do not need a flow chart and financials to understand why the UFC will, for the foreseeable future, remain MMA's strongest (and possibly only viable) brand. The promotion's ...

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