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North Face signs first park and pipe skiers

The North Face signs park and pipe athletes: Wallisch, Riddle, Martini.

Updated: September 23, 2010, 12:31 PM ET
By Devon O'Neil

Last week, The North Face announced that, for the first time in the company's 42-year history, it signed to its prestigious Global Team the first park and pipe skiers: self-made slopestyle wizard Tom Wallisch, Canadian halfpipe ace Mike Riddle and touted teenage film star Nick Martini.

The names made headlines, but the sport of freeskiing may have been the biggest beneficiary.

Up until now, The North Face had primarily supported big-mountain skiing (sponsoring athletes like ...

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