Sports makes a play for social gaming
You've probably seen a friend's activity in one of the popular social games, such as FarmVille or Mafia Wars, tucked in amongst the endless stream of your Facebook news feed.
Perhaps you've been sent an invitation to play from a friend or family member.
Or maybe you're one of the hundreds of millions playing them on Facebook or your smart phone.
Whatever your engagement level with social games, one thing is clear: They're proving to be a revenue generator that ...
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