Ex-athletes have a case against the NCAA

Updated: October 1, 2010, 11:55 AM ET
By Jay Bilas
The current class-action lawsuits being prosecuted against the NCAA by former college stars Ed O'Bannon and Sam Keller raise some very interesting and serious issues for the NCAA, and potentially very expensive ones. For years, many have argued that the NCAA has used the names and likenesses of the players for profit, while promulgating rules that those same athletes cannot take advantage of.

O'Bannon's lawsuit, which includes 11 other former student-athletes, seeks a share of the money the NCAA earns from licensing former players' images in commercials, DVDs and video games, among other things. Keller's suit is more focused on the NCAA's deal with Electronic Arts Inc., which makes basketball and football video games based on college players' images.