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Will La Liga spread the wealth?

Updated: October 14, 2010, 1:44 PM ET
By Graham Hunter | Special to ESPN.com

BARCELONA -- Whisper it, in these troubled geopolitical times, but Spain is getting ready to invade China.

The fact that sports economists predict that there is at least $210 million to be gained by the Spanish clubs if they market and sell a properly structured package of television rights to China has been a galvanizing force in the Primera Division.

Spain does not have a coherent sales structure for Primera Division rights in China -- or any other important ...

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