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Ad.ly squeezes ads into social media

Updated: October 15, 2010, 4:04 PM ET
By Ryan Corazza | Special to ESPN.com

In the current social media landscape, our eyeballs are largely glued to what celebrities, athletes, musicians and other persons of interest are disseminating to the masses and how they're engaging with followers and friends.

And with millions tuned in to Twitter and Facebook on a daily basis via multiple channels (traditional Web browsing, mobile applications, etc.), they've become essential platforms for brands to keep themselves in the conversation.

But combine a brand ...

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