ESPN Primer: UFC 121
There are audiences that are happy to watch movies, and then there are people who get hung up on box office grosses. For them, "Avatar" measuring only a 15 percent drop in its third weekend is a titillating statistic. I don't understand this, but then again, "Jackass 3-D" making over $50 million in three days has to do something to your psyche.
The same is true for mixed martial arts: Most fans care only about the result, but some are heavily invested in how much fighters are paid, ...
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