Buying Into B.A.S.S.
It was a little over a month after the 2010 Bassmaster Classic that Jerry McKinnis received official word from George Bodenheimer, the president of ESPN, through Traug Keller, Senior Vice President of production and business divisions at ESPN.
Rumors of ESPN selling B.A.S.S. had been swirling for several months, but Bodenheimer told McKinnis not to worry. If ESPN was selling B.A.S.S., he would hear it from them.
"They contacted me and said, 'It's true, we're going to sell ...
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