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'Don't Hate Miami' seeks to defend city's honor

Updated: November 30, 2010, 4:13 PM ET
By Sandra Harwitt

There's always been a fairly strong "Hate Miami" sentiment. And it's gotten stronger since LeBron James made "The Decision" to join the Miami Heat.

But two native sons have taken exception to that trend.

Jaike Hornreich and Deniz Gungor -- twentysomething entrepreneurial childhood friends -- resent the hate aimed at their beloved city. And they knew the animosity would escalate with James' move.

But instead of sitting by idly and watching it happen, Hornreich ...

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