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Panorama of incompetence

Updated: December 2, 2010, 1:55 PM ET
By Mark Young

According to Thomas Wolfe, you can never go home again. And once more that is the case with the World Cup, as England's bid for the 2018 hosting duties failed in Zurich on Thursday. While sports' grandest circus plots its Russian parade route (and its Qatari parade route in 2022), the brand-managing bumpkins running the England 2018 bid should heed Wolfe's maxim: Do the home of football a favor and stay in Switzerland.

The reason England's bid came up short has nothing to do with ...

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