Week 14's sneaky pickup is ...

Updated: December 10, 2010, 2:38 PM ET
By Eric Karabell

St. Louis Rams quarterback Sam Bradford didn't have the most impressive of statistical games in Week 13, but I think we have to call his rookie campaign a success. Bradford is the No. 19 quarterback for season fantasy scoring, not starter-worthy but capable and, for the most part, reliable. He's only to going to get better. But who is his top target?

Early in the season, veteran Mark Clayton was obviously the guy. Danny Amendola had his moments, scoring in three consecutive games after that. In the past few weeks, however, the hierarchy has been a bit blunted, and I've looked for signs that someone among the group of Amendola, Laurent Robinson, Danario Alexander and Brandon Gibson would step up.

In deeper leagues, I'd invest in Gibson for these final few weeks because, as we've seen in past seasons, mid- to late-December is often the time when players emerge, and this looks like a point-per-reception asset carving out his place in what on the surface appears a group timeshare. The Rams are tied for first place in the NFC West, so the games obviously matter. This week features an interesting matchup against a New Orleans Saints pass defense that has been among fantasy's toughest against quarterbacks and the stingiest against wide receivers, but in the past few weeks Carson Palmer, Jon Kitna and Matt Hasselbeck have averaged 325 passing yards. This is why season numbers can mislead; the Saints have permitted a league-low 12.3 fantasy points to wide receivers this season, but the unit's three worst performances have come in ... you guessed, it the past three weeks. That's a trend.