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Thrashers campaign is over-the-top genius

What do you get when you have a stolen Zamboni, the Gwinnett County, Georgia sheriff's department, 5,000 game tickets and one jailed team mascot? A promotional campaign that might actually sell some tickets -- or at least crack you up.

Updated: January 25, 2011, 10:54 AM ET
By Amanda Rykoff

The NHL's Atlanta Thrashers, in the midst of a solid season and boasting one of its most talented teams in franchise history, have launched a totally over-the-top marketing campaign designed to drive ticket sales. What did they do? Oh, just your typical run-of-the-mill team mascot steals a Zamboni (with a "Buy Tickets, Atlanta" sign taped to the side), drives it along the Georgia interstate, gets arrested and thrown in jail -- until 5,000 tickets have been sold to upcoming games. That's right. ...

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