Bellator's new deal with MTV2
There is no eclipsing the UFC brand. No chance at all. Too much brand power, too much broadcast content, too many top fighters and too much of a lead on international expansion. Most attempts to compete will wind up looking like the XFL. At least that Vince McMahon venture went big early and imploded quickly; many fight promotions prefer a slow, dripping death.
I was ready to write Bellator's eulogy earlier in the year. Despite its strong roster of talent, the promotion's champions ...
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