Bellator's new deal with MTV2

Updated: December 21, 2010, 10:50 AM ET
By Jake Rossen

There is no eclipsing the UFC brand. No chance at all. Too much brand power, too much broadcast content, too many top fighters and too much of a lead on international expansion. Most attempts to compete will wind up looking like the XFL. At least that Vince McMahon venture went big early and imploded quickly; many fight promotions prefer a slow, dripping death.

I was ready to write Bellator's eulogy earlier in the year. Despite its strong roster of talent, the promotion's champions ...

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