Sports entities chase social media cash

Updated: December 24, 2010, 12:44 PM ET
By Ryan Corazza | Special to ESPN.com

If 2010 has taught us anything about social media, it's that teams, leagues and athletes are no longer just spinning their wheels on Twitter, Facebook and the like -- they're driving toward that cold, hard cash.

Sure, at their most basic level, these platforms still allow each to personally and immediately engage with fans, but with such engagement comes the opportunity for marketing. And if those fans and followers -- which often total in the five, six or seven figures for the ...

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