ESPN primer: New Year's in Japan
If Ryan Seacrest happened to be a major celebrity in Japan, he would eventually be offered a substantial sum to be beaten severely in any number of the country's traditional New Year's Eve fighting events. The Japanese watch television in huge numbers on that night, and promotions have hired everyone from actors to pro wrestlers to fighters dressed in costumes to draw attention away from the standard music and variety programming.
Does it work? For a long time, it did. Any combination ...
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