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Rose Bowl ratings down 15 percent

Updated: January 2, 2011, 5:34 PM ET
Associated Press

BRISTOL, Conn. -- The Rose Bowl's move to cable drew ESPN's highest preliminary rating for a non-NFL game.

TCU's 21-19 win over Wisconsin on Saturday earned an 11.7 overnight rating, down 15 percent from the 13.8 for Ohio State-Oregon on ABC last year. ESPN is available in about 13 percent fewer homes than ABC.

The rating was down just 3 percent from the 12.1 in 2008 for USC-Illinois.

The BCS bowls switched to cable for the first time this season, with ESPN taking over the contract ...

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