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Investigating Whitefish

Pro skier Cody Townsend heads to Whitefish, Montana.

Updated: January 6, 2011, 3:46 PM ET
By Cody Townsend

Big Mountain, Mont., has long since been a ski area with deep Western mountain culture roots. For years, its après-ski bar had a mechanical bull, beer was cheap, heels were free and the beards hung icy and long. But in 2007, after a corporate group took over majority ownership, the name was changed from Big Mountain to Whitefish Mountain Resort and a new base lodge and other amenities sprung up in the village.

If the modern corporatization of other ski resorts is any indication, ...

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