Is the Union's new sponsorship sexist?
Today Philadelphia's professional soccer team announced a four-year partnership to put "Bimbo" on the front of the team's jersey and on all Union team apparel. Usually a new sponsor is great news -- new exposure from the brand and plenty of cash.
But not so fast. The Union's loyal fan base is already up in arms over the new sponsorship deal, which puts "BIMBO" in prominent all-capital letters across the chest of the official team jersey. Is the new sponsor alienating the Union's female fanbase?