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Wade ventures into 'athletecare' biz

Updated: January 31, 2011, 1:19 PM ET
By Jim Wilkie | ESPN.com

In choosing his latest product endorsement, Miami Heat guard Dwyane Wade is getting involved as stakeholder and customer.

On Monday, Wade joined fellow star athletes, such as tennis player Serena Williams, Phoenix Suns guard Steve Nash and New York Mets third baseman David Wright, on MISSION Skincare's roster of partners, who endorse the company's personal care products for athletes.

Josh Shaw, MISSION founder and president, said his company's "elite athlete partners" ...

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