The best and worst NFL endorsements

Nothing will be more dissected on Super Bowl Sunday than the commercials. While we wait and see what the ad agencies have in store this year, Melissa Jacobs takes a look at some of the great and not-so-great endorsements involving NFL players, coaches and owners.

Updated: February 1, 2011, 3:08 PM ET
By Melissa Jacobs

The big business of the NFL is never more symbolized than in the world of NFL endorsements, as current players and all-time greats (and even not-so-greats) hawk a wide variety of products. And, of course, there's Super Bowl Sunday when we'll see a mix of old stalwarts, popular players and celebrity endorsers.

Other than a new Go Daddy commercial co-starring Danica Patrick and Jillian Michaels, and Justin Bieber promoting Best Buy, many companies are keeping their Super Bowl spots ...

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