What to watch for in Super Bowl commercials

Updated: February 4, 2011, 1:21 PM ET
By Kelley Carter

There's an audience out there who couldn't care less about who's playing on Super Bowl Sunday.

What really matters? The commercials, of course.

It's the day that the suits on New York's Madison Avenue go head-to-head with one another to see which brand can outdo the next when it comes to creativity and delivering good, meaty watercooler chat the next day.

This year's narrative is interesting -- Sunday's Super Bowl matchup will welcome an onslaught ...

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