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NFL picks a bad time for a PR disaster

The NFL has taken its time in appeasing jilted Super Bowl ticket holders, and that strategy won't be winning any hearts and minds of fans, especially with labor negotiations underway. Fans may not be able to relate to millionaire players who claim to be underpaid, but the league doesn't look much better after its seating fiasco.

Updated: February 16, 2011, 3:33 PM ET
By Jane McManus

On Tuesday the NFL made its third offer to fans who were displaced when their Super Bowl seats were not ready to go at kickoff. This offer, which basically will cover all verified expenses fans incurred to get to the game or give them a flat $5,000, is by far more generous.

But it probably arrives too late to win the public relations battle.

If the NFL is going to lock out the players, it needs to have some amount of public sentiment on its side, and it won't get that ...

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