Discussion

Greed is good in NFL labor talks

Originally Published: March 4, 2011
By Bill Simmons | ESPN.com

Take a deep breath, suspend all disbelief and walk through the following hypothetical (and admittedly ridiculous) scenario with me ...

It's December 2006.

I decide to leave ESPN, start my own blog and charge $10 per year for anyone to read my column. Just for fun -- again, it's hypothetical! -- let's say one million readers sign up, guaranteeing me $10 million for that first year (2007). And let's say I sign advertising deals with three sponsors for another $2 million ...

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