Discussion

Hot planet, cool athletes

Updated: March 9, 2011, 5:17 PM ET
By Jesse Huffman | ESPN Action Sports

Call an assembly in your typical high school and you're more likely to find kids joking, talking, and texting than paying attention. And if the presentation covers a doomsday subject like global warming? You might see a few of them sleeping.

But add in a high-profile winter-sports celebrity like Gretchen Bleiler or Jeremy Jones, and you'll probably score a rapt audience.

That's the hook behind Protect Our Winters' Hot Planet, Cool Athletes program: capitalizing on the ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

MORE ACTION SPORTS HEADLINES