Hot planet, cool athletes
Call an assembly in your typical high school and you're more likely to find kids joking, talking, and texting than paying attention. And if the presentation covers a doomsday subject like global warming? You might see a few of them sleeping.
But add in a high-profile winter-sports celebrity like Gretchen Bleiler or Jeremy Jones, and you'll probably score a rapt audience.
That's the hook behind Protect Our Winters' Hot Planet, Cool Athletes program: capitalizing on the ...
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