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Selling the NCAA

NCAA president Mark Emmert travels the country highlighting the merits of amateur status for players; others say the current system is unfair and should change

Updated: March 13, 2011, 12:44 PM ET
By Tom Farrey and Paula Lavigne | ESPN

It's NCAA tournament time, and once again the Texas Longhorns' men's basketball team has a spot at the dance. All over the state fans will be slipping on burnt orange and looking for super-sophomore Jordan Hamilton and teammates to entertain them and erase the memory of last year's first-round exit. Televisions will hum, merchandise will be sold and the business of college basketball will come to a close for the year. Last season, the men's basketball program generated $15.6 million in revenue. ...

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