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Chad Ochocinco's new suit

Updated: December 21, 2011, 6:14 PM ET
By Shaun Assael

A few years ago at the Sundance Film Festival in Park City, Utah, a friend got me into one of those tres chic boutiques overrun with movie stars. I knew before I even looked at a price tag that the stuff on its shelves was too much for me. Only when I eyed a small bracelet that I thought would make a cool present for my wife, however, did I notice something strange. There weren't any cash registers. Not one in the whole place.

That's when I was introduced to the concept ...

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