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Communication vital for partners, affiliates

Fixing any technical problems that inevitably arise when broadcasting live events are just part of the solution. Communicating with affiliates and partners also is vital.

Updated: March 19, 2011, 5:44 PM ET
By Karen Wall Bush

"Can you call the communications people? The master control on the Marist game has crashed, so they're not getting their game," Stephanie Holmes, director of on-air management within programming, says as she walks back into the conference room.

The master control is the programming control ESPN locks into place to protect games in their hometowns. For folks in Poughkeepsie, N.Y., and the surrounding areas, the protection designed to keep showing the Marist game in their area for ...

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